how do mac experts deal with their contacts for email marketing

Even if it doesn’t have merit, when customers hear about Supreme Court to take up a case.īut shockwaves from a lawsuit reach far beyond And in one instance, Domino’s even petitioned the U.S. And that means there were likely thousands more unreported state lawsuits and demand letters with out-of-court settlements - a serious threat for any company not meeting the needs of their entire audience. In 2020, almost 11,000 accessibility-related federal lawsuits were filed, an increase of 23%. They also won’t be likely to stick around for future emails, either.įind out more about how accessibility and email engagement are connected. If subscribers can’t read your email content or interact with your calls to action (CTAs), then they literally can’t engage with your emails. If your emails aren’t accessible, you’re automatically excluding a On your list, including those with permanent disabilities or temporary With accessible emails, you can reach everyone Rich experience, which ultimately will increase your ROI. will benefit every person on your list. Of accessibility, the changes you make - from color contrast to font sizes It improves usability forīecause human-centered design is at the core Think about it: if 10% of yourĮmail list can’t consume your emails, then you might as well reduce yourĬampaign results by that same percentage. Your entire marketing strategy comes up short. A good marketingīut if your emails aren’t accessible, then Prospective consumers into paying customers or supporters. Providing a poor experience for a good chunk of your audience. So if your emails aren’t accessible, you’re Around 5-10% of the global population is dyslexic.Globally, 1 in 12 men and 1 in 200 women experience some level of color blindness.Hearing impairment is the third most reported chronic problem among the aged population, but 65% of people with hearing loss are younger than retirement age.About 217 million of those have moderate to severe vision difficulties. At least 2.2 billion people worldwide have some level of vision impairment.That’s approximately 15% of the world’s population. Over one billion people are estimated to live with some sort of disability. See how you can turn your emails into richer, fuller experiences for everyone Let’s take a deep dive into accessibility and

However, when Email on Acid partnered with Ascend2 to find out if marketers are working to make emails accessible, results showed that while more than half believe email accessibility is important, many still aren’t considering it at all. And in a time when nearly everything is done online - from banking and grocery shopping to communicating and learning - this is essential. It’s about helping real people read and interact with your emails. Email accessibility is about more than avoiding lawsuits or complying with regulations. Is email accessibility on your radar?Įmail marketers should consider both of these scenarios as examples of what can happen if your emails are inaccessible. Hear from UX expert Elise Georgeson and email developer Anne Tomlin as they offer advice in this accessibility webinar from our Splat Fest virtual event.

Conclusion: Becoming an empathetic email marketer.

Tools and resources for creating accessible emails.

Email accessibility: Conditions to consider.

Why accessible emails support marketing strategy.

Suddenly, your opinion of this publisher is declining, replaced with frustration.

You’re trying to use one hand and keep having to zoom in to read the small text - a nearly impossible task. This is part of your typical routine, but suddenly it’s a lot more difficult. Here’s another scenario: You broke your arm and are trying to read a daily finance newsletter on your phone. Not only does that brand lose your sale, but you’ll You’re excited about getting a new shirt on sale but can’t find the information You have vision impairment and are using a screen reader to consume the email.Ĭan you imagine how frustrating that would be? Images without alt text, you have no idea where to click. You decide to go to the store’s website, but because all the buttons are also What the shirts look like because the images in the email don’t have alt text. Imagine that you open your inbox to find anĮmail from one of your favorite brands.

How do mac experts deal with their contacts for email marketing